[摘要] 鏂癷Phone纭欢鎴愭湰涓嶈冻鍞环涓夋垚 浠婂勾鑻规灉灏嗕竴鍙版墜鏈哄崠鍒颁竴涓囦笁锛屸€樺彶涓婃渶璐?iPhone鈥欏ぇ姒傛槸寰堝浜哄浠婂勾鏂?iPhone 鏈€娣卞埢鐨勫嵃璞′簡
鏂癷Phone纭欢鎴愭湰涓嶈冻鍞环涓夋垚
浠婂勾鑻规灉灏嗕竴鍙版墜鏈哄崠鍒颁竴涓囦笁锛屸€樺彶涓婃渶璐?iPhone鈥欏ぇ姒傛槸寰堝浜哄浠婂勾鏂?iPhone 鏈€娣卞埢鐨勫嵃璞′簡銆?/p>
閭ｄ箞鍙蹭笂鏈€璐?iPhone 鍒板簳璐靛湪鍝噷锛屾渶杩?TechInsights 瀵?iPhone XS Max锛?56GB锛夎繘琛屼簡鎷嗚В鍒嗘瀽锛屾姤鍛婃樉绀鸿繖娆炬満鍨嬬殑缁勪欢鎴愭湰绾︿负 443 缇庡厓锛堢害鍚?3044 RMB锛夛紝姣?64GB 鐨?iPhone X 楂樹簡杩?50 缇庡厓銆?/p>
涓嶈繃鐩告瘮璧?iPhone XS Max 锛?56GB锛?1299 缇庡厓鐨勫敭浠凤紝缁勪欢鎴愭湰浠呭崰浜?34%锛屾瘺鍒╃巼鍙兘姣?iPhone X 杩樿楂橈紝杩欐槸鍚﹀氨鏄嫻鏋滀竴搴﹀崰鎹櫤鑳芥墜鏈哄競鍦?9 鎴愬埄娑︾殑绉樿瘈锛?/p>
鍙蹭笂鏈€璐?iPhone锛屼篃鏄垚鏈渶楂樼殑 iPhone
鏍规嵁 TechInsights 鐨勬媶瑙ｆ姤鍛婏紝iPhone XS Max 缁勪欢涓渶鏄傝吹鐨勪緷鏃ф槸灞忓箷锛屾垚鏈负 80.5 缇庡厓銆侫12 浠跨敓鑺墖鍜屽熀棰戣姱鐗囨涔嬶紝涓?72 缇庡厓銆傜揣闅忓叾鍚庣殑闂瓨鑺墖锛屼负 64 缇庡厓銆?/p>
闄ゆ涔嬪鎴愭湰杈冮珮鐨勮繕鏈?44 缇庡厓鐨勬憚鍍忓ご鍜?58 缇庡厓鐨勬満姊扮粍浠讹紝姣旇捣鍘诲勾鐨?iPhone X锛屽熀鏈笂 iPhone XS Max 鎵€鏈夌粍浠剁殑鎴愭湰閮芥湁涓嶅悓绋嬪害鐨勪笂娑ㄣ€?/p>
涓嶈繃姣曠珶灞忓箷涔熶粠 5.8 鑻卞澧炲ぇ鍒颁簡 6.5 鑻卞锛岀數姹犲閲忎篃闅忎箣涓婂崌锛屼竴浜涚粍浠舵垚鏈殑澧炲姞涓嶅彲閬垮厤锛屾澶栫敱浜?OLED 灞忓箷鐨勪緵搴斿嚑涔庤涓夋槦鍨勬柇锛岃嫻鏋滃湪灞忓箷缁勪欢涓婄殑璁环绌洪棿涔熸瘮杈冨皬锛岃€屽睆骞曚篃鏄?iPhone 鎴愭湰鏈€楂樼殑缁勪欢銆?/p>
鎶ュ憡绉拌嫻鏋滀负浜嗘帶鍒舵垚鏈紝宸茬粡鍦ㄤ笉褰卞搷浣跨敤鐨勬儏鍐典笅锛岄€氳繃绉婚櫎 iPhone XS Max 鐨勯儴鍒?3D Touch 缁勪欢鏉ユ姷娑堝睆骞曟垚鏈紝鎹倝鐮嶆帀鐨勭粍浠舵垚鏈湁 10 缇庡厓锛岃繖鎵嶅皢灞忓箷鎴愭湰缁存寔鍒?80 缇庡厓銆?/p>
iPhone XS Max 443 缇庡厓鐨勭粍浠舵垚鏈篃鍐嶆鍒锋柊浜?iPhone 鐨勭粍浠舵垚鏈褰曪紝姣?iPhone X 鐨勭粍浠舵垚鏈紙395.44 缇庡厓锛夐珮浜嗚繎 50 缇庡厓锛屽凡缁忎笌鍒濅唬 iPhone 鐨勫敭浠凤紙499 缇庡厓锛夌浉褰撱€?/p>
鍊煎緱娉ㄦ剰鐨勬槸锛岃繖 11 骞存潵锛宨Phone 纭欢鎴愭湰鍦ㄥ敭浠蜂腑鐨勫崰姣斿凡缁忎粠鍒濅唬 iPhone 鏃剁殑 46% 锛屽帇缂╁埌濡備粖鐨?34%锛屼笌姝ゅ悓鏃?iPhone 鐨勫钩鍧囬攢鍞环鏍硷紙ASP锛変篃浠?549 缇庡厓涓婃定鍒板浠婄殑 724 缇庡厓锛屾定骞呰揪鍒?35%銆?/p>
涓€鏂归潰鍘嬬缉鎴愭湰锛屼竴鏂归潰鎻愰珮鍞环锛岃繖涓€瀹氱▼搴︿笂浣撶幇浜?iPhone 楂樺埄娑︾殑鐢辨潵銆傚叿浣撴潵鐪嬶紝iPhone 鐨勫敭浠风粡鍘嗗嚑涓瘮杈冩槑鏄剧殑娑ㄤ环鑺傜偣锛屽垎鍒槸 2008 骞淬€?011 骞淬€?017 骞达紝浠ｈ〃鏈哄瀷鏄?iPhone 3G銆乮Phone 4s 鍜?iPhone 8銆?/p>
杩欏嚑娆炬満鍨嬪垎鍒 iPhone 鐨勮捣鍞环杩堝悜 599 缇庡厓銆?49 缇庡厓 鍜?699 缇庡厓澶у叧锛岃€屽幓骞寸殑 iPhone X 鏇存槸鐩存帴鎶婇棬妲涘崌鍒颁簡 999 缇庡厓銆傚阀鍚堢殑鏄紝杩欏嚑娆剧殑鏈哄瀷鐨勭‖浠舵垚鏈崰姣旈兘鑳芥瘮涓婁竴浠ｆ湁鎵€涓嬮檷锛屼繚鎸佸湪鍞环鐨?30% 宸﹀彸銆?/p>
鍓嶄袱澶╁江鍗氱ぞ涓€绡囨枃绔犳寚鍑哄唴瀛樼┖闂村疄闄呬笂鏄?iPhone 涓渶璧氶挶鐨勯儴鍒嗭紝鑻规灉鐢ㄨ繙楂樹簬闂瓨鎴愭湰鐨勬定浠峰箙搴︽潵鑾峰彇鏇村鍒╂鼎锛岃繖涓鐐规斁鍦ㄦ暣涓粍浠舵垚鏈笂浼间箮涔熻兘鎴愮珛銆?/p>
浣嗗鏋滃氨姝よ鑻规灉鑳藉湪 iPhone 涓婅幏寰楀叚鎴愬鐨勬瘺鍒╀篃鏈厤澶悊鎯筹紝姣曠珶闄や簡缁勪欢鎴愭湰锛岃繕鏈夌粍瑁呫€佺爺鍙戙€佽蒋浠躲€佸箍鍛婂拰鍒嗛攢绛変竴绯诲垪鎴愭湰銆?/p>
鑷充簬鎬庝箞鐪嬪緟 iPhone 鎴愭湰鍜屽埄娑︿箣闂寸殑鍏崇郴锛屾垜浠湪鍚庢枃鍐嶄綔闃愯堪銆?/p>
iPhone 鎴愭湰鍜屽埄娑﹀湪鏅鸿兘鎵嬫満甯傚満鏄粈涔堟按骞?/p>
鏃㈢劧瑕佽 iPhone 鏆村埄锛岄偅涓嶅Θ鏉ョ湅鐪嬪競鍦轰笂鍏朵粬鏅鸿兘鎵嬫満鐨勭粍浠舵垚鏈湪鍞环涓殑鍗犳瘮銆?/p>
浠婂勾 3 鏈堜唤 TechInsights 鏇惧涓夋槦 Galaxy S9 +銆佷笁鏄?Galaxy Note8銆佸崕涓?Mate10 涓?iPhone 8 /iPhone X 鐨勫悇椤圭粍浠舵垚鏈繘琛屽姣斻€?/p>
鏍规嵁 TechInsights 鐨勬暟鎹紝Galaxy S9 + 鐨勭粍浠舵垚鏈负 379 缇庡厓锛岃繖涓垚鏈帴杩?iPhone X锛?95.44 缇庡厓锛?鍏朵腑鎽勫儚澶存垚鏈负 48 缇庡厓锛屾瘮 iPhone XS Max 杩橀珮锛?/p>
涓嶈繃 S9 + 鐨勫睆骞曠殑鎴愭湰鍗存瘮 Note 8 鍜?S8+ 鏈夋墍涓嬮檷锛岀害涓?72.5 缇庡厓銆傚悓鏍锋槸 6.5 鑻卞 OLED 鏄剧ず灞忥紝浣嗘垚鏈嵈鑳芥瘮 iPhone XS MAX 鏇翠綆锛岃繖鏄剧劧鏄緱鐩婁簬鑷韩鐨勬樉绀哄睆渚涘簲閾句紭鍔裤€?/p>
鑰?S9 + 鐨勫敭浠蜂负 840 缇庡厓锛岀粍浠舵垚鏈崰鍒?45%锛岀浉姣旇捣 iPhone X 鍜?iPhone 8 锛孲9 + 鐨勫埄娑︾巼鏄剧劧瑕佷綆寰楀锛屽ぇ姒傚彧鐩稿綋浜庡垵浠?iPhone 鐨勬按骞炽€?/p>
鑷充簬鍗庝负 Mate10 缁勪欢鎴愭湰涓?290 缇庡厓锛屾瘮 iPhone 8 锛?85 缇庡厓锛夌暐楂橈紝浠锋牸涔熻窡 iPhone 8 鐩稿樊鏃犲嚑锛屽洜姝ゅ湪鍞环涓殑鍗犳瘮涓?iPhone 8 涓€鏍蜂负 40.8%銆?/p>
涓?iPhone 鏃楄埌鐨勭粍浠舵垚鏈姣旓紝Mate10 鍜?S9 + 閮芥湁涓€涓叡鍚岀偣锛屽氨鏄睆骞曟垚鏈兘姣?iPhone 浣庯紝鑰屾憚鍍忓ご閮芥瘮 iPhone 楂橈紝鍏朵粬缁勪欢鍖呮嫭鍐呭瓨銆佸瓨鍌ㄣ€佸皠棰戞敹鍙戝櫒銆佺數姹犵瓑缁勪欢鐨勬垚鏈拰鍏跺樊鍒笉澶с€?/p>
杩欐牱鐪嬫潵锛宨Phone 鐨勭‖浠舵垚鏈崰姣旇櫧鐒跺湪琛屼笟鍐呯畻鏄瘮杈冧綆锛屼絾骞舵病鏈夊拰涓夋槦鍗庝负绛夊巶鍟嗙殑涓绘祦鏃楄埌闄嶆媺寮€闈炲父澶х殑宸窛锛屽彲鏁翠釜鏅鸿兘鎵嬫満甯傚満鐨勫埄娑﹀嵈娌℃湁涓嶅儚鏁版嵁涓婄湅璧锋潵閭ｆ牱鍙互鍘诲埌鍥涗簲鎴愩€?/p>
鏍规嵁璋冪爺鏈烘瀯 CounterPoint 鐨勪竴浠芥姤鍛婏紝鍦?2018 骞寸浜屽搴﹀叏鐞冩櫤鑳芥墜鏈虹殑鎬诲埄娑︿负 114 浜跨編鍏冿紙绾﹀悎 784 浜?RMB锛夛紝鍏朵腑鑻规灉灏卞悆鎺変簡 62%锛屼笉杩囪繖宸茬粡姣斿幓骞寸鍥涘搴?86% 鎺変簡涓€澶ф埅锛岃繖鎰忓懗鍥戒骇鎵嬫満鍒嗛浜嗘櫤鑳芥墜鏈哄競鍦烘洿澶氱殑鍒╂鼎銆?/p>
灏界濡傛锛岄櫎鑻规灉澶栫殑鍚勫鎵嬫満鍘傚晢鍒╂鼎鐜囦緷鏃у氨涓嶉珮銆備互 IDC 鍏竷鐨?2018 Q2 鍚勫ぇ鎵嬫満鍘傚晢鍑鸿揣閲忚绠楋紝鑻规灉姣忓崠鍑轰竴閮ㄦ墜鏈鸿兘鑾峰緱 1171 鍏冨埄娑︼紝鑰屽崕涓哄彧鏈?115 鍏冨埄娑︼紝OPPO 鍜?vivo 鍒嗗埆涓?133 鍏冨拰 134 鍏冿紝鏈€鎯ㄧ殑鏄皬绫筹紝鍙湁 73 鍏冦€?/p>
鎵€浠ラ浄鍐涙壙璇哄皬绫崇殑纭欢缁煎悎鍑€鍒╂鼎鐜囨案杩滀笉瓒呰繃 5%锛屼笌鍏惰鏄壇蹇冭〃鐜帮紝涓嶅璇存槸鏁翠釜鏅鸿兘鎵嬫満甯傚満鐨勫埄娑︽櫘閬嶄笉楂橈紝鍗庝负鑽ｈ€€鎬昏璧垫槑灏辨浘琛ㄧず鍒╂鼎鐜囪兘杈惧埌 5% 杩欎釜姘村钩鐨勬墜鏈哄巶鍟?鈥樺嚖姣涢簾瑙掆€欍€?/p>
鍏ㄧ悆甯傚満浠介鎺掑湪鍓嶄簲鐨勬墜鏈哄巶鍟嗕腑锛屽ぇ姒傚彧鏈夎嫻鏋滃拰涓夋槦鑳藉仛鍒板埄娑︾巼鑳借秴杩?5% 銆備笉杩囧氨绠椾互鑻规灉姣忓彴鎵嬫満 1171 鍏冪殑鍒╂鼎璁＄畻锛屼篃鍙槸鍗犲埌 iPhone 骞冲潎鍞环 724 缇庡厓锛堢害鍚?4978 RMB锛夌殑 23.5 %銆?/p>
濡傛灉纭欢鎴愭湰鐪熺殑鍙崰鍞环涓夋垚澶氾紝鍐嶆墸闄?23.5% 鐨勫埄娑︼紝鍓╀笅鐨勮繎浜旀垚鍝噷鍘讳簡鍛紵
涓囧厓 iPhone 鎴愭湰 3000锛岃繖灏辨槸鑻规灉鏆村埄鐨勭湡鐩革紵
姝ｅ涓婃枃鎵€璇达紝鐪嬪緟 iPhone 鐨勬垚鏈笉鑳藉彧鐪嬬‖浠舵垚鏈紝涓嶈繃杩欑偣闈炲父瀹规槗琚秷璐硅€呰瑙ｃ€?/p>
姣斿闆峰啗鎵€璇寸殑鈥樼‖浠剁患鍚堝噣鍒╂鼎鐜囦笉瓒呰繃 5%鈥欙紝骞朵笉绛夊悓浜庡皢灏忕背鎵嬫満鐨勫敭浠蜂箻浠?5% 灏辨槸姣忓彴鎵嬫満璧氬埌鐨勯挶锛屼篃涓嶆槸璇村敭浠风殑 95% 閮芥槸纭欢鎴愭湰銆?/p>
鈻茶嫻鏋?CEO 钂傚 路 搴撳厠
浣嗕綘寰堥毦鍘樻竻杩欎簺鐮斿彂璐圭敤鍦ㄤ笉鍚屼骇鍝佺嚎涓婄殑鍒嗛厤姣斾緥锛岃€屼笖鐮斿彂璐圭敤涓繕鏈変竴閮ㄥ垎鏄竴娆℃€у伐绋嬭垂鐢紙Non-recurring engineering锛夛紝鍗虫煇椤规妧鏈爺鍙戝畬鎴愬悗鍙互鍦ㄥ悗缁娆句骇鍝佷腑澶嶇敤锛岃繖鍦?iPhone 涓篃寰堝父瑙侊紝閭ｈ繖閮ㄥ垎鎴愭湰瑕佹€庝箞璁＄畻涔熷崄鍒嗗鏉傘€?/p>
褰撶劧杩樺彲浠ョ湅缁忚惀鍒╂鼎鐜囷紝涔熷氨鏄紒涓氱殑钀ヤ笟鍒╂鼎涓庤惀涓氭敹鍏ョ殑姣旂巼銆傚鏋滅敤杩欎釜鎸囨爣璁＄畻锛岃嫻鏋滀笂涓€璐㈠鐨勭粡钀ュ埄娑︾巼涓?21.6%锛屾剰鍛崇潃鑻规灉鍙互鍦ㄦ瘡 1 鍧楅挶鐨勬敹鍏ヤ腑璧氬埌 2 姣涢挶锛屽埄娑﹀凡缁忓崄鍒嗗彲瑙傦紝浣嗚繖鏄嫻鏋滄暣浣撶殑鍒╂鼎鐜囷紝涓嶈冻浠ヨ鏄?iPhone 鐨勬儏鍐点€?/p>
鈻插浘鐗囨潵鑷細CNBC
涓嶈繃 iPhone 纭疄璧氬彇浜嗘櫤鑳芥墜鏈哄競鍦哄ぇ閮ㄥ垎鐨勫埄娑︼紝杩欐棤鐤戝拰鎴愭湰鎺у埗鏈変竴瀹氬叧绯伙紝鐩告瘮涓庡崕涓?OV 绛夊浗浜ф墜鏈哄巶鍟嗗湪绾夸笅娓犻亾鐨勫ぇ閲忔姇鍏ワ紝鑻规灉鐨勭洿钀ュ簵涓€鐩存槸鍧晥鏈€楂樼殑闆跺敭搴楋紝鑰屼换姝ｉ潪鍒欐姳鎬ㄨ櫧鐒舵墜鏈哄崠寰楀锛岄挶鍗磋娓犻亾璧氳蛋浜嗐€?/p>
鈻?鍥剧墖鏉ヨ嚜锛欳NET
鑷充簬 iPhone 杩欑鍒╂鼎绠椾笉绠楁毚鍒╋紝浼间箮澶т紬瀵规毚鍒╃殑瀹氫箟涔熷悇鏈変笉鍚岋紝鏈変汉璇?5% 宸茬粡绠楁毚鍒╀簡銆?/p>
鑷充簬浠婂勾鐨勬柊 iPhone 涔颁笉涔拌繖涓棶棰橈紝姣忓勾鐨勭瓟妗堥兘澶у悓灏忓紓锛屽緱鐪嬭嚜宸辩殑棰勭畻鍜岄渶姹傦紝璇ヤ拱鐨勪汉杩樻槸浼氫拱锛屽 iPhone 鏄笉鏄毚鍒╀篃涓嶄細澶劅鍐掋€?/p>
涓嶄拱鐨勪篃鍙互鍍忔垜涓€鏍凤紝闈欓潤鍦扮湅鐫€鍚屼簨涓剧潃 iPhone XS 鍥涘鎼滃缃戠粶淇″彿銆?/p>
鏂癷Phone纭欢鎴愭湰涓嶈冻鍞环涓夋垚 鍏蜂綋鎯呭喌鏄紵
9鏈?7鏃ワ紝鏍规嵁Techinsights鎷嗚ВiPhone 11 Pro Max鍚庣殑鍒嗘瀽寰楀嚭锛孭ro Max鐨凚OM鐗╂枡鎴愭湰涓嶅埌3500鍏冿紝涓嶈冻鍞环1/3锛岃繖涓垚鏈苟娌℃湁绠椾笂鐮斿彂鎴愭湰锛屼絾浠嶇劧瑕佹瘮鍘诲勾鐨刬Phone XS Max纭欢鎴愭湰楂樸€?/p> iPhone 11 Pro Max3000澶氱殑鎴愭湰鍗栦竴涓囧锛屼粎鍗犲敭浠风殑27.5%锛岃€宨Phone 11鏁翠綋鐢ㄦ枡鎴愭湰涓婄缉姘翠簡10%锛岃櫧鐒剁湅涓婂幓娌℃定浠凤紝瀹為檯鍦ㄦ垚鏈檷浣庣殑鎯呭喌涓嬭禋鍙栨洿澶氬埄娑︺€傚嵆浣跨爺鍙戣祫閲戜篃绠楀湪鎵嬫満鍞环閲岋紝鐩告瘮浜庡叾浠栨墜鏈烘潵璇达紝鑻规灉渚濈劧寰堣禋閽便€?鈥?/p>
鏂癷Phone纭欢鎴愭湰涓嶈冻鍞环涓夋垚
鏂癷Phone纭欢鎴愭湰涓嶈冻鍞环涓夋垚具体原因内幕为什么最新动态的讨论
鍖椾含浜哄寳浜簨鍎?鍞环楂橈紝鍒涙柊鐐圭己澶憋紝鍋氬伐涓嶅ソ鐪嬨€傜儹閲嶅惎锛屽喎姝绘満锛屼俊鍙峰樊锛岃繘鐏帮紝鍗婁釜鏈堝氨浠锋牸鐮村彂锛屼竴鐐逛笉鍐わ紒 锛屼綘瑙夊緱鏄椂鍊欏叆鎵嬩簡鍚楋紵
澶т浆鏃堕棿: 浣嗕粛姣斾笂涓€浠ｆ垚鏈彁鍗?鏈?7鏃ワ紝鏍规嵁Techinsights鎷嗚ВiPhone 11 Pro Max鍚庣殑鍒嗘瀽寰楀嚭锛孭ro Max鐨凚OM鐗╂枡鎴愭湰涓嶅埌3500鍏冿紝涓嶈冻鍞环1/3锛岃繖涓垚鏈苟娌℃湁绠椾笂鐮斿彂鎴愭湰锛屼絾浠嶇劧瑕佹瘮鍘诲勾鐨刬Phone XS Max纭欢鎴愭湰楂樸€傚€煎緱娉ㄦ剰鐨勬槸杩欎釜鎴愭湰鎸囩殑鏄悇涓厓浠剁殑鎴愭湰锛屾病鏈夌畻涓?鈥?
閫楃埍閲嶅簡琛?锛屾埅姝㈢洰鍓嶏紝鍗庝负宸茬粡鍚戝叏涓栫晫鍙戦€佷簡瓒呰繃70000涓熀绔欍€傝櫧鐒剁編鍥芥棤鎵€涓嶇敤鍏舵瀬锛屼絾鍗庝负宸茬粡璇佸疄浜嗚嚜宸卞礇璧风殑姝ヤ紣鏃犳硶闃绘尅銆傞泟璧峰崕涓猴紝鍔犳补浠绘闈烇紝鍔犳补涓浗銆? 锛屾墍浠ラ噸瑕佺殑浜嬫儏璇翠笁閬嶏細涔板崕涓轰拱鍗庝负涔板崕涓恒€?/p>
鍖椾含浜虹殑鏂伴矞浜?鍞环澶珮锛屽垱鏂颁笉瓒筹紝鐑噸鍚紝鍐锋鏈猴紝淇″彿宸紝杩涚伆锛屼粠鍒濅唬寮€濮嬪氨鏈夌殑闂鑷充粖杩樻病瑙ｅ喅锛屾墍浠ュ彂甯冨崐涓湀灏变环鏍肩牬鍙戯紝涓€鐐逛笉鍐わ紒
閲戜富鍝?
濡傛灉5G鎵嬫満鏅強锛屼綘鏈€鎯充拱鍝釜鐗屽瓙鐨勬墜鏈猴紵 濡傛灉5G鎵嬫満鏅強锛屼綘鏈€鎯充拱 鍝釜鐗屽瓙鐨勬墜鏈?/p>
网友评论